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The Event

Exhibitions & Trade Fairs has managed AUSPACK since its inception in 1987, working closely with the event-governing body, the Australian Packaging and Processing Machinery Association (APPMA). Held
every two years, AUSPACK is Australasia’s largest food, beverage and pharmaceutical processing and packaging exhibition, alternating between Sydney and Melbourne.

The Objectives

AUSPACK aims deliver the premier exhibition for the processing and packaging industry whilst continually evolving the visitor offering to ensure industry trends and themes are covered across the show floor. We aim ensure our marketing and communications campaigns increase exhibitors and trade visitors attending the show, and assist in driving membership for the APPMA.

The Results

AUSPACK 2017 was a record-breaking Sydney show. With the largest space occupied and the biggest display of exhibitors and brands – including the largest contingent of international exhibitors – it also drew the highest visitor numbers to the Sydney Showground, at well over 6,000.

The visitor marketing campaign was the most innovative campaign in the history of the show, utilising a series of new mechanisms including experiential marketing (pre-show and onsite augmented reality experiences), video content, thought leadership content, animation, and a customer service robot.

The 2017 team also delivered the highest revenue return to the APPMA with an increase of 10% on the last Sydney show (2013). On top of this, the APPMA reported an increase in membership inquiries post-show.

AUSPACK, a must for all within the industry to see what's new, who's new and to network with like minded professionals, 2017 again proved to be informative, proactive and a great opportunity to meet potential clients.

Matthew Macfarlane, Sales Manager, HBM Plastics

This was one of the most the extensive, detailed and creative pre-event campaigns we have seen to date. It pushed boundaries in exhibition marketing and created new avenues for engagement with both visitors and exhibitors.

Lindy Hughson, Publisher and Managing Editor, PKN Packaging News