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The Event

The National 4×4 Outdoors Show, Fishing & Boating Expo covers a gross footprint of over 40,000 sqm of indoor and outdoor space at Melbourne’s historic Royal National Association Showgrounds. It brings together 210 exhibitors and sponsors over 3 days of trading in what is acknowledged as Melbourne’s biggest 4×4 and Outdoor recreation consumer exhibition.

The Objectives

The event aims to maintain its premier positioning by continuing to provide valuable sales and lead generation for its exhibitors, whilst creating an interactive, engaging, informative and entertaining environment for its paying visitors. This is achieved annually through a constantly evolving schedule of entertainment and infotainment featuring special celebrity guest appearances, test drives, demonstrations and training, interactive displays and live shows.

The Results

The event has enjoyed steady growth, attracting a record 35,267 visitors in 2017 – an increase of 7% on the previous year and the strongest attendance result on record.  

87% of visitors agreed that “the National 4×4 Outdoors Show is the best 4WD and outdoor show in the Melbourne market”.  

93.6% of exhibitors surveyed agreed that “the National 4×4 Outdoors Show, Fishing & Boating Expo is the best 4WD and outdoor show in Melbourne”.  

The event’s communications have sought to engage not only those “hardened enthusiasts” but also the growing market of young families looking for new recreational options.  

The National 4×4 Outdoor Show, Fishing & Boating Expo continues to be the exhibition of choice for the Victorian outdoor recreation market.

This event is the HIGHLIGHT of the calendar anywhere in Australia. Well set up, great people to work with, but most of all - we are marketing to the exact customer base we need, thanks to clever marketing.

2017 Exhibitor

The 4x4 expo was a great place to come and see the leaders of the business showcase new and exciting products, as well as the essential products paired with the expert advice.

2017 Visitor