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careful planning leads to strong results

So spend some time doing this upfront. Use our handy Exhibitor Training Modules, they’ll show you just that.

Even a company that knows nothing about exhibiting would find it easy to come away from a busy show with plenty of new business. After all, the business comes to you. But there are a few simple principles that any company can use to maximise the value of every event they participate in. 

We’ve created six easy-to-understand Exhibitor Training Modules, covering why exhibit in the first place; who you need to know in the Exhibition Galaxy; how to plan for an exhibition including setting objectives; how to go about marketing; tips on dressing your stand and creating a memorable experience and how to measure your Return on Investment. This series of Exhibitor Training Modules is for both those new to exhibitions and those who want to improve their results from events.

For more information, contact the Exhibitions &Trade Fairs’ team. We’ll help you through the guides and answer any questions you have. After all, if you’re going to ask a question, ask an expert!


We get exhibitions and conferences right so your audiences and industry engages.